Twitter is a great tool to use in your mobile hot dog business. It lets customers know where you are and best of all its free! Using Twitter also allows you to build relationships with your customers. Here are some simple practices you can use to improve your following on Twitter and in your business.
To build customer loyalty, strike up conversations with your followers. You can take requests for special orders and deliveries. While you are at it ask followers what their favorite locations are around in your local area. If you get a good review about your food on Twitter, retweet the comment for more exposure.
Just posting tweets without some personality will go unnoticed. Try to make people laugh with witty comments or humor. It lets your customers know there’s a real person behind the business, and they’re likely to keep an eye on the page if they’re entertained.
Twitter is a tool you can use to drive people to your location, but you can also use it to drive people to your website and blog. Businesses can use Twitter to direct followers to their websites to learn more about the company and to increase sales if they have an e-commerce site like Bombdiggity Hot Dogs.
Your number of followers isn’t always a measure of your success on Twitter. When you first start doing this only a fraction of your customers will be on Twitter. So pay attention to how often people tell their friends and co-workers about your location. It’s important to look at how your Twitter strategy is impacting day-to-day operations.
Announcing promotions and contests through Twitter encourages repeat business. Try a 50% off deal for the first 3 customers who saw you on Twitter. This keeps them tuned in to your tweets and adds business for you.
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Bombdiggity Hot Dog Catering
As in earlier posts I said you need to get everything legal. It’s not an easy task to do but it is the most important step. It has been quite awhile since my last post on the Hot Dog Business. In defense I do run a successful Hot Dog Catering business and do not sell books on how to do so. My hot dog business takes up a lot off my time. Keep that in mind when you get the urge to start this kind of business.
Also I want to add that we are still working on the interviews at TrapperSherwood.com of owners of successful hot dog businesses. Those people are busy also and it’s hard to schedule time with them, but it is coming together.
Ok Location, here are a couple points from experience. You can set your cart out in front of a Lowes or Home Depot. You do have to pay rent to a third party. They will make sure you have the correct permits, license, and insurance. (the legal stuff) Different states and cities have different regulations. I had to petition my local city to allow my cart at one of the above places. I would check to see if there is enough traffic at the location you have in mind. I’m sure Home Depot and Lowes do not have the traffic they had 5 years ago when the economy was booming. Your specific area may be different.
You can also go your local hardware store and ask if they mind if you have your cart out there. Offer the employees a lunch deal not offered to the public. Varity is a key here. You will loose customers if you don’t change things up a bit. Maybe the local court house is a good location for you. Check and see if that is a possibility. What I am trying to say is get in the car drive around to where you think you might want to put your cart and start counting the traffic. This will take some time, but its better than spending money on an unknown.
One last idea, start a Twitter account and start following all the mobile food businesses in your area. That means follow them on Twitter and physically follow them to see where they go and what happens. I know a food truck that was new in the business and did exactly that. He is very successful now.
Next topic: how to make Twitter work for your business.