As in earlier posts I said you need to get everything legal. It’s not an easy task to do but it is the most important step. It has been quite awhile since my last post on the Hot Dog Business. In defense I do run a successful Hot Dog Catering business and do not sell books on how to do so. My hot dog business takes up a lot off my time. Keep that in mind when you get the urge to start this kind of business.
Also I want to add that we are still working on the interviews at TrapperSherwood.com of owners of successful hot dog businesses. Those people are busy also and it’s hard to schedule time with them, but it is coming together.
Ok Location, here are a couple points from experience. You can set your cart out in front of a Lowes or Home Depot. You do have to pay rent to a third party. They will make sure you have the correct permits, license, and insurance. (the legal stuff) Different states and cities have different regulations. I had to petition my local city to allow my cart at one of the above places. I would check to see if there is enough traffic at the location you have in mind. I’m sure Home Depot and Lowes do not have the traffic they had 5 years ago when the economy was booming. Your specific area may be different.
You can also go your local hardware store and ask if they mind if you have your cart out there. Offer the employees a lunch deal not offered to the public. Varity is a key here. You will loose customers if you don’t change things up a bit. Maybe the local court house is a good location for you. Check and see if that is a possibility. What I am trying to say is get in the car drive around to where you think you might want to put your cart and start counting the traffic. This will take some time, but its better than spending money on an unknown.
One last idea, start a Twitter account and start following all the mobile food businesses in your area. That means follow them on Twitter and physically follow them to see where they go and what happens. I know a food truck that was new in the business and did exactly that. He is very successful now.
Next topic: how to make Twitter work for your business.