Twitter is a great tool to use in your mobile hot dog business. It lets customers know where you are and best of all its free! Using Twitter also allows you to build relationships with your customers. Here are some simple practices you can use to improve your following on Twitter and in your business.
To build customer loyalty, strike up conversations with your followers. You can take requests for special orders and deliveries. While you are at it ask followers what their favorite locations are around in your local area. If you get a good review about your food on Twitter, retweet the comment for more exposure.
Just posting tweets without some personality will go unnoticed. Try to make people laugh with witty comments or humor. It lets your customers know there’s a real person behind the business, and they’re likely to keep an eye on the page if they’re entertained.
Twitter is a tool you can use to drive people to your location, but you can also use it to drive people to your website and blog. Businesses can use Twitter to direct followers to their websites to learn more about the company and to increase sales if they have an e-commerce site like Bombdiggity Hot Dogs.
Your number of followers isn’t always a measure of your success on Twitter. When you first start doing this only a fraction of your customers will be on Twitter. So pay attention to how often people tell their friends and co-workers about your location. It’s important to look at how your Twitter strategy is impacting day-to-day operations.
Announcing promotions and contests through Twitter encourages repeat business. Try a 50% off deal for the first 3 customers who saw you on Twitter. This keeps them tuned in to your tweets and adds business for you.