Restaurants Brands International , the parent company of Burger King and Tim Horton’s, had a nice start this year, thanks to the hot dog.
Why it took so long for a fast-food chain built around “flame-grilled” products to make a a hot dog line, is anyone guess but they did. Burger King added its Grilled Dogs line on Feb. 23, about five weeks before its quarter closed. That introduction was an instant success and likely part of the reason RBI delivered such strong results in their 1st quarter.
Hot dogs may have been an unlikely choice, but the company proved the idea was spot on when it actually reported on April 28. Burger King delivering a 4.6% increase. Overall system wide sales grew 7.9%
“Innovative product launches and continued expansion of our global footprint drove favorable comparable sales and system wide sales growth for the quarter,” said CEO Daniel Schwartz in the earnings release. “We believe our focused approach on delivering a great guest experience and growing franchisee profitability will support long-term, sustainable value for our guests, franchisees, employees and shareholders.”
While both RBI brands have been doing well, it’s likely to only get harder from here. Burger King operates in a space where there is constant pressure to produce the next big thing. Grilled Dogs meets that need for now, but it won’t be long before consumers want something fresh.
Thanks to Fox Business for the story
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